{"id":1077,"date":"2023-11-11T17:51:50","date_gmt":"2023-11-11T17:51:50","guid":{"rendered":"https:\/\/www.handboek.social\/socialmediamarketing\/?p=1077"},"modified":"2024-04-09T08:33:14","modified_gmt":"2024-04-09T08:33:14","slug":"hoodstuk-2-32202-customer-journey-mckinsey-company","status":"publish","type":"post","link":"https:\/\/www.handboek.social\/socialmediamarketing\/2023\/11\/11\/hoodstuk-2-32202-customer-journey-mckinsey-company\/","title":{"rendered":"Hoodstuk 2 Customer Journey McKinsey &#038; Company (purpose driven) #handboek #social #media"},"content":{"rendered":"<p><a href=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2hhss.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1948 aligncenter\" src=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2hhss.jpg\" alt=\"\" width=\"1062\" height=\"454\" srcset=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2hhss.jpg 1062w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2hhss-300x128.jpg 300w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2hhss-1024x438.jpg 1024w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2hhss-768x328.jpg 768w\" sizes=\"auto, (max-width: 1062px) 100vw, 1062px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Door het intensief gebruik van internet en de intensieve dialogen en engagement op de sociale media, is de social consumer ontstaan. Door onder andere sociale media heeft de consument steeds vaker een stem gekregen voor, rondom en na de aankoop. Ook kunnen gebruikers steeds vaker meedenken over de doorontwikkeling van producten en diensten. De sociale consument wil het echte verhaal, betrokkenheid, oprechte interesse en een koopbeleving in de plaats van alleen maar de levering van een product.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"McKinsey Minute: New consumer decision journey\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/UKDJZXka2QM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>In bovengenoemde video van McKinsey &amp; Company met uitleg<br \/>\nvan de consumer journey van social customers.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"McKinsey Consumer Decision Journey\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/EfRrD3we0Hg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p>#4204, 4204, 32202, #4204<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Door het intensief gebruik van internet en de intensieve dialogen en engagement op de sociale media, is de social consumer ontstaan. Door onder andere sociale media heeft de consument steeds vaker een stem gekregen voor, rondom en na de aankoop. Ook kunnen gebruikers steeds vaker meedenken over de doorontwikkeling van producten en diensten. De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[457,458,278,455,456,429],"class_list":["post-1077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hoofdstuk-2","tag-457","tag-458","tag-hoodstuk-2-32202-customer-journey-mckinsey-company","tag-journey","tag-klantreis","tag-social-media-boek"],"_links":{"self":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/1077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/comments?post=1077"}],"version-history":[{"count":0,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/1077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/media\/1948"}],"wp:attachment":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/media?parent=1077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/categories?post=1077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/tags?post=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}