{"id":1117,"date":"2023-02-01T18:35:33","date_gmt":"2023-02-01T18:35:33","guid":{"rendered":"https:\/\/www.handboek.social\/socialmediamarketing\/?p=1117"},"modified":"2023-05-14T21:06:53","modified_gmt":"2023-05-14T21:06:53","slug":"hoofdstuk-4-32401-video-social-media-engagement-in-plain-english","status":"publish","type":"post","link":"https:\/\/www.handboek.social\/socialmediamarketing\/2023\/02\/01\/hoofdstuk-4-32401-video-social-media-engagement-in-plain-english\/","title":{"rendered":"Hoofdstuk 4 VIDEO Social Media Engagement in Plain English"},"content":{"rendered":"<p><a href=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/01\/57698-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-222\" src=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/01\/57698-1.jpg\" alt=\"\" width=\"1960\" height=\"980\" srcset=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/01\/57698-1.jpg 1960w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/01\/57698-1-300x150.jpg 300w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/01\/57698-1-1024x512.jpg 1024w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/01\/57698-1-768x384.jpg 768w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/01\/57698-1-1536x768.jpg 1536w\" sizes=\"auto, (max-width: 1960px) 100vw, 1960px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Waar de likeability meer om de gunfactor richting de afzender draait, zegt de Oxford Dictionary over engagement:\u201cOccupy or attract someone\u2019s interest or attention.\u201d Kernbegrippen in de werking van likeability zijn aandacht en emotie. Aandacht wordt bepaald door kenmerken van de stimuli en kenmerken van het individu zelf. Emotie speelt een belangrijke rol; de mate waarin we aandacht besteden aan content en sociale media varieert naar gelang de emotie die kan loskomen. Engagement en likeability vormen, net als contentmarketing en social media marketing, een gouden duo. Vitale onderdelen zien wij later in het hoofdstuk 4 bij de Likeability-piramide.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Social Media in Plain English\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MpIOClX1jPE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Bekijk in de digitale bijlage de video over social media engagement. De video is genaamd Social Media Engagement in Plain English.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>32401, #32401 , 4401, #4401<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Waar de likeability meer om de gunfactor richting de afzender draait, zegt de Oxford Dictionary over engagement:\u201cOccupy or attract someone\u2019s interest or attention.\u201d Kernbegrippen in de werking van likeability zijn aandacht en emotie. Aandacht wordt bepaald door kenmerken van de stimuli en kenmerken van het individu zelf. Emotie speelt een belangrijke rol; de mate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[477,213,286,428],"class_list":["post-1117","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-4","tag-477","tag-engagement","tag-hoofdstuk-4-32401-video-social-media-engagement-in-plain-english","tag-likeability"],"_links":{"self":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/1117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/comments?post=1117"}],"version-history":[{"count":0,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/1117\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/media?parent=1117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/categories?post=1117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/tags?post=1117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}