{"id":2176,"date":"2023-02-19T19:07:18","date_gmt":"2023-02-19T19:07:18","guid":{"rendered":"https:\/\/www.handboek.social\/socialmediamarketing\/?p=2176"},"modified":"2023-05-19T19:10:59","modified_gmt":"2023-05-19T19:10:59","slug":"hoofdstuk-6-branded-curated-en-user-generated-content","status":"publish","type":"post","link":"https:\/\/www.handboek.social\/socialmediamarketing\/2023\/02\/19\/hoofdstuk-6-branded-curated-en-user-generated-content\/","title":{"rendered":"Hoofdstuk 6: Branded, curated en user generated content"},"content":{"rendered":"<p><a href=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2tripersona.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1997 aligncenter\" src=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2tripersona.jpg\" alt=\"\" width=\"1193\" height=\"605\" srcset=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2tripersona.jpg 1193w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2tripersona-300x152.jpg 300w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2tripersona-1024x519.jpg 1024w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/05\/h2tripersona-768x389.jpg 768w\" sizes=\"auto, (max-width: 1193px) 100vw, 1193px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>We kennen verschillende contenttypen en contentvormen die gezamenlijk een creatieve contentmarketingmix kunnen vormen. Ook maken wij een onderscheid in de verschillende soorten van content. Nu wij de definitie van contentmarketing scherp hebben, wordt het tijd om de soorten campagnecontent te gaan bekijken. De termen zijn al gevallen, maar in deze paragraaf gaan we dieper in op de verschillen tussen branded content, curated content en user-generated content. Het zijn soorten die in de praktijk dicht bij elkaar liggen, maar in de campagne een unieke aanpak eisen.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h1>Branded<\/h1>\n<p><iframe loading=\"lazy\" title=\"BRANDED CONTENT Brand Storytelling Strategies That Work Effectively\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zeAS0QKwr_M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h1>User generated<\/h1>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Increase Brand Awareness with User Generated Content\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/y9syGmN2nMQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"How to use user-generated content for your brand\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cN_mXq3LX3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1>Curated<\/h1>\n<p><iframe loading=\"lazy\" title=\"What is content curation and why is it important for learning?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/c01GXu8S520?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"How to Start Content Curation on Social Media\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_Eg0z7Nu8pU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Adding Curated Content To Original Content\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_tW-sOKGMZE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>4606, #4606<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; We kennen verschillende contenttypen en contentvormen die gezamenlijk een creatieve contentmarketingmix kunnen vormen. Ook maken wij een onderscheid in de verschillende soorten van content. Nu wij de definitie van contentmarketing scherp hebben, wordt het tijd om de soorten campagnecontent te gaan bekijken. De termen zijn al gevallen, maar in deze paragraaf gaan we dieper [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[529,527,530,531],"class_list":["post-2176","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-6","tag-529","tag-branded","tag-curated-content","tag-user-generated"],"_links":{"self":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/2176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/comments?post=2176"}],"version-history":[{"count":0,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/2176\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/media?parent=2176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/categories?post=2176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/tags?post=2176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}