{"id":679,"date":"2023-01-11T19:20:15","date_gmt":"2023-01-11T19:20:15","guid":{"rendered":"http:\/\/www.handboek.social\/socialmediamarketing\/?p=679"},"modified":"2023-05-18T16:18:11","modified_gmt":"2023-05-18T16:18:11","slug":"5509-case-study-fiestagram-ford-update","status":"publish","type":"post","link":"https:\/\/www.handboek.social\/socialmediamarketing\/2023\/01\/11\/5509-case-study-fiestagram-ford-update\/","title":{"rendered":"Hoofdstuk 5  Case study: Fiestagram Ford (update) #video"},"content":{"rendered":"<p><a href=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/01\/h5tyafiestdcere.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2128\" src=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/01\/h5tyafiestdcere.png\" alt=\"case\" width=\"1285\" height=\"759\" srcset=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/01\/h5tyafiestdcere.png 1285w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/01\/h5tyafiestdcere-300x177.png 300w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/01\/h5tyafiestdcere-1024x605.png 1024w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2023\/01\/h5tyafiestdcere-768x454.png 768w\" sizes=\"auto, (max-width: 1285px) 100vw, 1285px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ford heeft voor de Europese campagne om de nieuwe Ford Fiesta <\/strong><strong>te introduceren, breed ingezet op social media marketing. De beoogde earned media was voor de autofabrikant simpelweg goedkoper dan de dure paid media, zoals tv-commercials. \u00a0 Case study: Fiestagram Ford:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Instagram campaign for new Ford Fiesta\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/s6JI80agHUM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<div id=\"description-inner\" class=\"style-scope ytd-watch-metadata\">\n<p><a href=\"https:\/\/youtu.be\/s6JI80agHUM\"><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" role=\"text\">Ford has partnered with the photo sharing app Instagram to launch a new photography competition called Fiestagram. The contest challenges Instagram photo-taking enthusiasts across Europe to upload photos in a several categories inspired by the technologies and features of the new Ford.<\/span><\/a><\/p>\n<div id=\"snippet\" class=\"style-scope ytd-text-inline-expander\"><\/div>\n<div class=\"style-scope ytd-watch-metadata\"><\/div>\n<hr \/>\n<\/div>\n<\/blockquote>\n<p>#32508 #5509 #4507<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Fiestagram 24hour Challenge + Finalist\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8VY6o1wWxhc?start=8&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ford heeft voor de Europese campagne om de nieuwe Ford Fiesta te introduceren, breed ingezet op social media marketing. De beoogde earned media was voor de autofabrikant simpelweg goedkoper dan de dure paid media, zoals tv-commercials. \u00a0 Case study: Fiestagram Ford: &nbsp; &nbsp; Ford has partnered with the photo sharing app Instagram to launch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[290,511],"class_list":["post-679","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-4","category-hoofdstuk-5","tag-5509-case-study-fiestagram-ford-32508","tag-511"],"_links":{"self":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/comments?post=679"}],"version-history":[{"count":0,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/679\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/media?parent=679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/categories?post=679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/tags?post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}