{"id":702,"date":"2022-01-11T13:32:58","date_gmt":"2022-01-11T13:32:58","guid":{"rendered":"http:\/\/www.handboek.social\/socialmediamarketing\/?p=702"},"modified":"2023-05-19T17:02:37","modified_gmt":"2023-05-19T17:02:37","slug":"hoofdstuk-6-6605-tribute-to-ernest-dichter-research","status":"publish","type":"post","link":"https:\/\/www.handboek.social\/socialmediamarketing\/2022\/01\/11\/hoofdstuk-6-6605-tribute-to-ernest-dichter-research\/","title":{"rendered":"Hoofdstuk 6 Tribute to Ernest Dichter &#8211; research"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/12\/ee0.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2065 aligncenter\" src=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/12\/ee0.png\" alt=\"\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/12\/ee0.png 960w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/12\/ee0-300x200.png 300w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/12\/ee0-768x512.png 768w, https:\/\/www.handboek.social\/socialmediamarketing\/wp-content\/uploads\/2016\/12\/ee0-450x300.png 450w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p><strong>Ernest Dichter the father of Motivational Research. Clip from The Century of Self (2002) by filmmaker Adam Curtis. Posted for use academic use in Psychology of Consumer Behaviour.\u00a0<\/strong><\/p>\n<p>Bij het delen van content kunnen wij verschillende typen sharers of delers herkennen. Een studie van de Oostenrijks-Amerikaanse psycholoog \u2013 en marketeer \u2013 Ernest Dichter (1907-1991), ook bekend als the father of motivational research \u2013, toonde al in 1966 de redenen van Word of Mouth, een andere benaming voor het viraal effect. Ernest Dichter is ook de auteur van het boek Strategy of Desire en Handbook of Consumer motivations. De Oostenrijker gaf in zijn onderzoek aan dat in 64% van de gevallen het delen vooral om de deler gaat.<\/p>\n<p><iframe loading=\"lazy\" title=\"Ernest Dichter - Motivational Research\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qALfP8zeSdg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Atribute to Ernest Dichter  RetailBaltic-slideshare\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/fFW1o8LunXMaBG\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.handboekcontentstrategie.nl\/contentmarketing\/hoofdstuk-1-presentatie-107-tribute-to-ernest-dichter-contentmarketing-boek\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zie ook artikel\u00a0http:\/\/www.handboekcontentstrategie.nl\/contentmarketing\/hoofdstuk-1-presentatie-107-tribute-to-ernest-dichter-contentmarketing-boek\/<\/a><\/p>\n<hr \/>\n<p>#6605 #32604 4604 #4604<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ernest Dichter the father of Motivational Research. Clip from The Century of Self (2002) by filmmaker Adam Curtis. Posted for use academic use in Psychology of Consumer Behaviour.\u00a0 Bij het delen van content kunnen wij verschillende typen sharers of delers herkennen. Een studie van de Oostenrijks-Amerikaanse psycholoog \u2013 en marketeer \u2013 Ernest Dichter (1907-1991), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[523,517,522,293],"class_list":["post-702","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-6","tag-523","tag-517","tag-ernest","tag-hoofdstuk-6-6605-32604-tribute-to-ernest-dichter-research"],"_links":{"self":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/comments?post=702"}],"version-history":[{"count":0,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/702\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/media?parent=702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/categories?post=702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/tags?post=702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}