{"id":72,"date":"2015-02-11T20:27:03","date_gmt":"2015-02-11T20:27:03","guid":{"rendered":"http:\/\/www.handboek.social\/socialmediamarketing\/?p=72"},"modified":"2015-03-02T16:39:56","modified_gmt":"2015-03-02T16:39:56","slug":"presentatie-3x-hot-topic-trends-voor-2015-ipan-socialmedia","status":"publish","type":"post","link":"https:\/\/www.handboek.social\/socialmediamarketing\/2015\/02\/11\/presentatie-3x-hot-topic-trends-voor-2015-ipan-socialmedia\/","title":{"rendered":"[Presentatie] 3x Hot topic trends voor 2015 @IPAN #socialmedia"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/presentatie-3x-hot-topic-trends-voor-2015\/petersen-2\/\" rel=\"attachment wp-att-250654\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-250654\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploads\/2015\/02\/petersen-550x328.jpg\" alt=\"petersen\" width=\"550\" height=\"328\" \/><\/a><\/p>\n<p>3x Hot topic trends voor 2015, de presentatie van het optreden van Patrick Petersen tijdens IPAN te Amsterdam.<!--more--><\/p>\n<p><strong>Trends<\/strong><\/p>\n<p>Petersen maakt hard de scheiding tussen merkbeleving via paid en earned. Paid media branding geeft hij geen toekomst meer. Tevens geeft Petersen duidelijk aan dat 80% van de contentmarketing &#8216;niets&#8217; doet. Jouw content moet <em>awesome<\/em> zijn wil het effect hebben. Tot slot denkt Petersen dat de homemade social community shops &#8211; zoals Amazon stores en Pinshops &#8211; de traditionele webshops gaan verdringen.<\/p>\n<p>&nbsp;<\/p>\n<iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/44552236\" width=\"640\" height=\"519\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br\/>\n","protected":false},"excerpt":{"rendered":"<p>3x Hot topic trends voor 2015, de presentatie van het optreden van Patrick Petersen tijdens IPAN te Amsterdam.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,22],"tags":[],"class_list":["post-72","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-1","category-over-het-boek"],"_links":{"self":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":0,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboek.social\/socialmediamarketing\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}