De organisatie-DNA vormt het vertrekpunt van de transitie naar een social business. Onderstaande video laat de impact van sociale media op de organisatie en latere social business zien:

How is social media truly impacting businesses today?

Why are many of the world’s top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing? Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics. Hear from: Richard Branson, founder and chairman of Virgin Group Michael Chui, Principal, McKinsey & Company Jeremiah Owyang of Altimeter Group.

En het voorbeeld:

IKEA Social Entrepreneurship supports social entrepreneurs to scale their impact. Wietse van der Werf, founder of Sea Ranger Service, participated in a co-created accelerator programme where he received advice from IKEA co-workers on how to scale the impact of his work, but also to inspire them and IKEA.

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